Driving 30k in short-term revenue with Facebook Ads
- Goal: An independent hotel in Lake Havasu, AZ, needed to drive awareness and traffic around it’s Spring Break party packages.
- Solution: We created 18 Facebook ads, targeting 18- to 32- year olds within close traveling distance and a direct behavioral interest in alcoholic beverages. The ads highlighted the package perks and directed users to learn more by clicking a link to the website. Using photos and three versions of content, we optimized the best 2-4 performing ads within the targeted audience.
- Result: The cost was $975 for 24 days. The campaign reached 211,500 people, resulting in the website achieving direct engagement from 3,744 people and 146 direct “Book Now” clicks attributed to the Facebook ads. The campaign drove a 75% lift in overall traffic, including 45% lift in organic search. Many comments and shares included direct references to friends, who then interacted with the ad as well. The cost per 100 people reached was under $5 and the average CPC was less that $0.22.