Facebook Contest for Mother’s Day

  • Goal: To increase engagement and awareness on their Facebook page and drive traffic to their website.
  • Solution: We created Facebook ads for the Mother’s Day contest, a separate landing page on the website, we also launched posts on the site. We asked for friends to share 75 words or less or a picture of their mother for Mother’s Day.
  • Result: The ad reached a total of 39,088 people at a .43 CPR, had 1,157 unique links back to the page. The Facebook post reached over 1900 people received over 50 comments and was shared 17 times.