Revised copy and imagery on brand wedding page lifts website visitors and RFP’s along for linking campaign ranks website in three pack for wedding terms
- Goal: A branded hotel in Chicago needed to increase its exposure to the wedding market and drive more RFP’s through the website.
- Solution: We completely revised the copy on the website, added new wedding imagery and a strategic linking campaign to wedding directories to give the signals to Google rank the site better.
- Result: We have first page placement and listing in the Google three-pack. The increased website visitors to the wedding page was 20% and the hotel also saw a lift in wedding RFP’s submission.