Developing Cost-Effective Ways to Help Drive Visibility and ROI
Many companies have fixed budgets for paid search for example, $1,000+ per month that you can spend, and you need to spend that money wisely. Therefore, we look at the seasonality of your business and use a variety of tools which help us efficiently manage your campaign and continually tweaking to improve performance and ROI.
Visit on Paid Search FAQ page to educate you on paid search!
There is limited real estate for the top positions in organic search results and and despite your best efforts its is very difficult with highly competitive search terms. If you are wanting to build your online presence, drive immediate revenue search ads can get you in front of highly targeted customers in a matter of minutes and drive ROI!
Just like with organic rankings, search engines have a set of ranking factors in place for paid search, to ensure that the ads it puts in front of its users are relevant and trustworthy. We need to have a process in place with a paid search strategy. There are a variety of PPC advertising companies for you to choose from and Digital Escape can customize a solution for your needs.
Paid Search Tips
It is a full time job to run the PPC campaign. Use these tips to dive into pay per click advertising, and remember it is something that requires your constant attention. If you don’t have time to properly manage the campaign you will want to consider having a PPC management company handle the campaign. Learn more.
We need to understand the objectives so we ask questions like:
- What are you trying to achieve with this campaign?
- Who is your target market?
- When do you want your PPC campaign to start and end?
- How will you measure your success/ROI?
- What page of the website will you be driving the visitor to?
- What is your call-to-action?
Some of the factors we consider to inform a spend would be:
- What is the offer to motivate a visitors to take a desired conversion action?
- Target Audience
- Campaign Timeline
- Landing pages can dramatically improve conversions.